Skip to main content
Campaigns are outbound marketing sends to your customers. The Centrale lets you build a campaign, dry-run it to see who it would reach, and then send it — typically targeting a customer segment.

What it is for

  • Compose a campaign and choose its audience.
  • Dry-run to preview the recipients and the send before committing.
  • Send the campaign, and review sent campaigns afterwards.

Key screens and actions

1

Create a campaign

The campaigns screen lists campaigns with their status. Create a new one with its content and target audience.
2

Dry-run

Run a dry-run to preview the recipients and validate the campaign without sending anything.
3

Send

Send the campaign to its audience once the dry-run looks right.
Campaigns pair naturally with promotions and coupons (the offer) and customer segments (the audience).

In the API

See the API Reference for full request and response shapes.